Brand System Guide Intake
What email should we send this to?
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What is your brand/company name as you would like it displayed?
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Describe your business like you’re texting it to a smart friend. Skip the buzzwords and get to the juicy parts!
Why does this brand exist, beyond making money?
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What are you solving or changing? Tell me the deeper “why” behind your offer.
Who’s your dream client or customer?
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Who are they? What are they struggling with? What do they care about? What makes them trust you?
What’s something your ideal client never hesitates to splurge on?
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Their guilty pleasure. Their no-brainer. The thing they’ll always justify, even when they “should be saving.”
What’s something your ideal client never hesitates to splurge on?
What makes your brand different from others in your space?
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Be bold! What do you do that others don't? What sets your method, style, or mindset apart?
How do you want people to feel when they interact with your brand?
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Pick 3–5 words that capture the vibe.
How do you want people to feel when they interact with your brand?
What tone best firsts your brand's voice?
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When speaking to your customers & audience, you want to sound...
What visuals or aesthetics are you drawn to?
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Describe your dream brand look. Or drop some names, eras, designers, or styles you’re obsessed with.
What’s something in your industry that makes you cringe?
Optional, but juicy. What trends, visuals, content, or phrases do you wish people would stop using?
What do you want to be known for?
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Not what you do, but what people say about you behind your back (in the best way).
Where do you feel like your brand falls short?
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Where’s the current disconnect? This a safe space, and we can't fix what we don't know exists!
What would you talk about all day, even if it wasn’t “on brand”?
This one’s fun - your fav topics, obsessions, rabbit holes, unpopular opinions, weirdo thoughts, etc
What’s your go-to “real talk” answer when someone asks what you do/sell?
The first thing you say that makes them go “ohhh damn”, not your elevator pitch.
What are your people Googling at 2AM before they find you?
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Describe their desperate scroll moment and the question they want answered NOW.
How does your service/product make someone’s life feel easier, clearer, or more in control?
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Forget just results, what stress does it remove? What chaos does it quiet?
Lastly, let's see the brand inspo!
Attach your Pinterest board, make sure its public so we can see it!!