Describe your business like you’re texting it to a smart friend. Skip the buzzwords and get to the juicy parts!
What are you solving or changing? Tell me the deeper “why” behind your offer.
Who are they? What are they struggling with? What do they care about? What makes them trust you?
Their guilty pleasure. Their no-brainer. The thing they’ll always justify, even when they “should be saving.”
Be bold! What do you do that others don't? What sets your method, style, or mindset apart?
Pick 3–5 words that capture the vibe.
When speaking to your customers & audience, you want to sound...
Describe your dream brand look. Or drop some names, eras, designers, or styles you’re obsessed with.
Optional, but juicy. What trends, visuals, content, or phrases do you wish people would stop using?
Not what you do, but what people say about you behind your back (in the best way).
Where’s the current disconnect? This a safe space, and we can't fix what we don't know exists!
This one’s fun - your fav topics, obsessions, rabbit holes, unpopular opinions, weirdo thoughts, etc
The first thing you say that makes them go “ohhh damn”, not your elevator pitch.
Describe their desperate scroll moment and the question they want answered NOW.
Forget just results, what stress does it remove? What chaos does it quiet?
Attach your Pinterest board, make sure its public so we can see it!!